I have two girlfriends who both wanted to wear knock-out red dresses to their respective significant birthdays - but they wanted to make sure they were the only ones wearing knock-out red dresses! Thus a clever and oh-so-chic “Black & White” theme was concocted for the guest's dress code. The effect was fabulous and the guests not only all looked incredible, but they were also very happy to be creating an incredible backdrop for the birthday girls to glow.

My own 50th was not so much about what I wanted to wear, but what I wanted to see my guests wear. Whilst Eastern Australia was still in our second long, sad winter lockdown, the Northern Hemisphere was emerging from theirs and the summer movie awards were on. The traditional black, gold and pastel Oscars gowns gave way to vivid citrus yellows, oranges, hot pink and lime green creations. I think this was the birth of the “Dopamine Dressing” trend, and I was addicted.

I immediately started (optimistically) planning my Sydney summer 50th birthday party- and I decided on an “Amalfi Coast” theme that would inspire people to don their brightest citrus colours and florals for a post lockdown pick-me-up. The Amalfi theme also gave me licence to go nuts with all things Italian which I love, and the flowers were glorious!

Our content manager admitted this was the ONLY way she chose her party themes. For her 20th birthday, she chose a 'notable celebrity looks' theme, purely so she could dress up in her rocking Rihanna outfit.

Our marketing manager loves flapper dresses and so has chosen the ever-elegant 1920s theme for two different birthdays. What's more, she says she will likely do it again!

Our buying manager's husband, Scott, had a fabulous pair of our Authentic Leather Lederhosen … his birthday also happens to also be in October, thus Scottoberfest was born.